Product Teardown: Kite App by Zerodha

Introduction: Kite is Zerodha’s flagship trading platform, available as both a web platform and a mobile app. It offers a clean and intuitive UI, designed for both investment and trading needs. The app is known for its ₹0 brokerage for investments and a flat ₹20 fee for F&O trading. Key Features: Speed and Design: Built from scratch using new technologies, Kite boasts significant speed improvements and a brand-new design, from login to order placement....

May 18, 2023 · 4 min · Prashant Katiyar

Product Case Study: Dunzo App

Introduction Dunzo is a leading hyperlocal delivery service in India, revolutionizing how urban populations access daily necessities. With its app-based platform, Dunzo offers rapid delivery of a wide range of products, including groceries, medicines, and pet supplies, across several major cities. Market Research and Competitive Analysis Market Trends: Analysis of the evolving hyperlocal delivery market and Dunzo’s positioning. Competitive Landscape: Comparison with key competitors, highlighting Dunzo’s unique strengths and challenges. User Demographics and Behavior User Profile: Statistical breakdown of Dunzo’s user base....

2 min · Prashant Katiyar